OVER TSH 200 MILLION UP FOR GRABS THROUGH “KILI TIME OF YOUR LIFE” PROMOTION

Over Tshs 200 million is up for grabs by Kilimanjaro Premium Lager drinkers through the “Kili Time of Your Life Promotion” launched today. The promotion will run for 8 weeks from today to the final draw on 22nd of May 2008.

The Kilimanjaro Premium Lager Brand Manager, Oscar Shelukindo said, “After the launch of Kilimanjaro Premium Lager in a new bottle and new label and after watching sales of this great beer growing, we found it important and necessary to thank our drinkers by giving them a promotion where they have chance of fulfilling their dreams”.

Shelukindo said that “Kili Time of Your Life Promotion” aims at giving the lovers of Kilimanjaro Premium Lager a chance to live their dreams adding that draws will be done every Wednesday of the week for the 8 weeks the promotion will be in progress while prizes will be handed over every weekend.

“It is Kili's progressiveness, its appeal to the young and vibrant, it's refreshing taste and its sociable nature that enables us to give out more than 200 million shillings worth of dreams and possibilities”, said Shelukindo.

We will be giving out 8 million to 9 people every Tuesday of the week for 8 weeks per region, (i.e. South, North East and North West – Lake Region), The 8 million would be broken down into 5 million as first prize, 2 million as second prize and 1 million as 3rd prize. Consolation prizes will be 2 digital cameras per region for 8 weeks in row.

Kili Drinkers will also have a chance of winning thousands of free refreshing Kili's instantly. Other prizes, which include Kili t-shirts, umbrellas, caps, bandanas, wallets and many other prizes will also be won through SMS promotions and radio call-ins.

IT'S KILI TIME OF YOUR LIFE!

Oscar Shelukindo
Brand Manager
Kilimanjaro Premium Lager